Meta description is not as it should be

Google does not always display the meta description WE specify, and there are several reasons why this happens. 

 1. Relevance to the Search Query

Google DYNAMICALLY adjusts the snippet to better match the USERS SEARCH QUERY. If our meta description doesn’t closely match the search intent or keywords used by the user, Google may select a more relevant snippet from our content.

2. Meta Description Quality

If our meta description is too short, vague, or doesn’t provide enough value, Google might consider it suboptimal and replace it with content from the page that seems more descriptive.

 3. Duplicate Meta Descriptions

If multiple pages on our website have the same meta description, Google may decide to ignore them and display text it deems unique or more relevant.

 4. Dynamic Content on Your Page

If our page dynamically generates content (e.g., e-commerce product descriptions or reviews), Google might extract snippets from that content instead of using the static meta description. 

 5. Technical Issues

Conflicts between plugins.

Incorrect implementation of the meta tags.

Caching issues causing Google to crawl outdated content.

Issues with robots.txt blocking certain resources.

6. Structured Data Markup

Structured data (e.g., schema.org), Google may prioritize it over your meta description for generating snippets.

 7. Google’s Algorithmic Decision

Google sometimes determines that a snippet from the page itself provides a better user experience than your manually written meta description.