Why You Should Test Your Ideas First

If you have an idea and want to create a website, an app, launch an e-commerce store, or anything related to the internet and digital marketing, people often make a big mistake. They start by creating the product, setting up their stores, purchasing inventory - all the things they think are important. They spend tons of resources on all this, and then they struggle because it turns out no one actually needs it. They can’t reach the right audience, and they don’t have customers. This is a common scenario.

The main thing is marketing. It’s always amusing to me when I see lots of projects where clients, business owners, or startup founders invest 90% of their funds in development and only 10% in promotion. Whether it’s SEO, paid ads, social channels, or video production, they treat marketing as an afterthought. And then they fail. They fail massively, and all that money, all that time - just wasted. It should work entirely differently: 90% of the resources should be allocated to marketing, especially at the beginning.

Don’t rush to create your website, marketplace, app, or e-commerce store. None of that is necessary yet. Just create a simple landing page with a video (or just text) to present the potential product and talk about it. Launch ads for this page, try to get search visibility, and show it to your potential audience. This landing page should have a form for contacting or signing up for a newsletter - some way to collect a list of potential clients interested in the product. This way, you can validate your idea without spending a fortune.

If you see people responding to your idea, if you see traction and get good feedback, then yes, go ahead and bring your idea to life. Plus, once you do launch, you already have an audience from the pre-launch that you can sell to right away. If you find there’s no real feedback or interest, then you haven’t spent hundreds of thousands of dollars on it.

If you don’t have technical skills and you’re wondering about the cost of creating a simple website, I’ve made a video that explains the best systems and platforms for various needs. I cover common questions, like pricing and essential features, and review both popular and lesser-known platforms to help you make an informed choice.