Book an audit

Independent research.

Raw findings from my 50-site AI bot research network. No vendor bias, no agency spin, no repeating industry wisdom. I pull the logs, run the tests and publish what the data actually says, including when it disagrees with what everyone "knows".

Research network
50 live sites, 9 industries
Published
9 reports and field guides
Follow
RSS feed
What AI bots actually read. Flagship report, April 2026. 50 sites, 7 findings. I instrumented 50 websites across 9 industries and watched what AI fetchers actually consume. Seven findings that contradict most of what the industry recommends, including the one about llms.txt that nobody wants to hear. Read the report

All research

9 published
N. 39 19 min read
N. 38 14 min read
N. 37 10 min read
N. 36 13 min read
N. 35 9 min read
N. 04 14 min read
N. 03 16 min read
N. 02 12 min read
N. 01 15 min read

The methodology, applied.

What these methods actually find on real client sites: blocked crawlers, vanished datasets, schema that contradicts itself. 14 case studies, real numbers, clients anonymized.

Read the case studies

New research drops irregularly.

No fixed schedule. I publish when I've actually measured something worth publishing. Video findings go to YouTube first; written reports land here and in the RSS feed. Or email me and I'll add you to a low-volume list for new reports only.

Subscribe on YouTube