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Tools from the research.

Instruments I built for my own audit and tracking work. The snapshot, the crawl checker and the WordPress bot checker are free; the tracker is the private instrument behind client retainers.

Free, live now

AI Visibility Snapshot

Enter a website address and see what ChatGPT, Claude, Perplexity and Google AI meet when they visit: whether their bots get through the firewall, what robots.txt tells them, how fast the server answers, whether the text is there before any JavaScript runs, and whether the feed, sitemap and structured data hand them a map.

It runs the outside-in checks from my four-layers guide in about 30 seconds and explains every problem with the fix. The report can be saved as a PDF or emailed to your developer.

Run the snapshot
Checks
Which of 14 AI and search bots can read the site (firewall and robots.txt), Common Crawl, content signals, speed, text in the raw HTML, redirects, noindex and nosnippet, inner pages, title and headings, RSS feed, sitemap dates, freshness, structured data, llms.txt
Time
About 30 seconds, one site at a time
Cost
Free; your email unlocks the report
Changes
None. About 25 ordinary requests to public pages

Free, live now

Common Crawl Visibility Checker

Most AI training data starts at Common Crawl. This checker reads Common Crawl's own files and shows how it sees any domain: how many pages each monthly crawl captured, when an AI-crawler block first appeared in robots.txt and who wrote it, what CCBot actually archived vs the live page, whether a firewall challenges bots, sitemap coverage, and the domain's crawl priority in the web graph.

Seven checks, one input, plain-language verdicts, and copy-paste fixes for anything it finds.

Open the checker
Checks
Captures per crawl, robots.txt block dating, block attribution, stored-copy drift, live CCBot probe, sitemap coverage, crawl priority
Data
Common Crawl static archives and the full 118M-domain web graph, refreshed monthly
Cost
Free, no signup, no email
Export
JSON and sitemap-gap CSV

Free WordPress plugin, on wordpress.org

AI Bot Access Checker

Shows which AI bots can reach a WordPress site (ChatGPT, Claude, Perplexity, Google AI and more) and why the others are blocked. A robots.txt line copied from an old template, Cloudflare's default AI-crawler block or a firewall rule that matches "bot" is enough to keep a site out of AI answers, and none of it shows up in analytics.

The plugin loads the homepage from outside as each AI bot and compares the result with a normal browser and a test Googlebot, so a generic bot challenge is not mistaken for an AI block. Every problem it finds comes with plain steps to fix it yourself.

Get the plugin View on wordpress.org
Checks
robots.txt as bots get it (including CDN edge rules), who writes it, firewall and CDN blocks, rate limits, WordPress settings, .htaccess rules, security plugins
Runs
Inside WordPress under Tools, AI Bot Access; one check takes about 20 seconds
Cost
Free, no account, no limits
Changes
None. It only reads settings and files; every fix stays yours

Free WordPress plugin, new

AI Visibility for WordPress

The checks from my audits, inside WordPress, with one-click fixes. It checks and repairs what AI fetchers actually request: RSS feeds (about 40% of their requests across my research network), plain HTML, sitemaps and schema, plus bot access, freshness, internal links and media. One score weights each surface by how often the bots ask for it.

It steps aside for Yoast, Rank Math and other SEO plugins instead of fighting them, and it says plainly what it refuses to sell: schema everything, FAQ spam, and llms.txt as a lever. Every fix can be undone on the card that made it.

Get the plugin
Checks
Bot access, feed, HTML, sitemap, schema, freshness and IndexNow, internal linking, media and PDF, AI referral visitors, AI bot log, editor checklist
Fixes
One click each, undoable; anything that sends data elsewhere is a switch you turn on
Cost
Free, no account
Tested
Against live installs of 45 SEO, schema, caching and security plugins

Private, for tracking clients

AI Visibility Tracker

The instrument behind my tracking retainers. Every night it asks ChatGPT and Google's AI Overview a client's real buyer questions, from the countries they sell in, and records every source the AI cites. Day by day it charts whether the brand is in the answer, at what rank, who else gets cited, and who is buying the sponsored slots around those queries.

Each client gets a private dashboard: citation trends, source presence day by day, competitor share of voice, and a placement-target list their PR team can act on directly.

Client login
Tracks
ChatGPT and Google AI Overview citations, collected nightly, every cited source logged
Coverage
Per query, per surface, per country. AI answers change by market, so each is tracked separately
Reports
Citation rank trends, competitor share, sponsored slots, placement-target CSV
Access
Private. Included with the tracking retainer, client login by email

More tools ship as the research produces them. Each one automates a check I run in paid audits: the methodology is published in the research, the tool just saves you the manual work.

Also by me

Quota is a native macOS widget that keeps your Claude plan usage limits in the corner of the screen, forecasts when you will hit a limit and keeps the Mac awake during long jobs. It is not part of the AI visibility work: I built it for my own Claude sessions, and it became a product.

Want the full picture?

The checker covers one layer: Common Crawl. The full audit scores seven dimensions across your site, your bot logs, and 30+ live citation queries against competitors.

See the audit